Booth | Client Briefing Form Company Name: Project: Briefing Date: Deadline Date: Task: Salesperson: E.g., new product launch, event development & design, generate inquiries Dear Client, The creative brief is a document created between the client and the business development before any work begins. The brief educates the creative team on the client’s business, defines the goals of the project, outlines restrictions of the project and brings together all the information needed for a design project into one common document. Throughout the project, a clear brief will help us to deliver work that meets all expectations. Therefore, please help us to answer the below questions to inform and guide the work. Corporate profile - Who is the client? (background) A summary of the business and a brief history will help. What are the strengths, weaknesses, opportunities and threats (or SWOTs) involved with this brand? General Information about the exhibition: City: Location: Date of Starting and Ending: Installation period: Booth Details: Booth dimensions: Ceiling height: Surfaces Number: Entrances Number: Floors Number: Exhibit System: Octnom systemToin systemCustom made design Notes: Areas Requirements: CounterMeeting areaLounge areaHospitality areaDisplay standStorage Notes: High Technology: Are you interested in high tech options? Additional Requirements: LCD ScreenProjectorTouch ScreenVideo Wall-LED Notes: The Brand Brand Essence: What is the soul of the brand/Reason for existence Brand Promise: Commitment to deliver made by the brand Brand Personality: Key characteristics that are attributed the brand Mandatories What are the immutable “must haves” or “must nots” for this task? E.g., avoid attacking competition or using slapstick humor, ensure culturally sensitive references, feature the product, etc. Supporting Materials List any additional technical specs, images of the venue, or product features and info or product / brand guidelines. Deliverables - What are the deliverables? Any mandatory information that must be included? Preconceived ideas? Limitations and restrictions? List of deliverables? Budget: Estimated Budget Client Representative Name: Phone: E-mail:
